Overview

The whole system, one voice.

Capture who you are, then create on every channel, on-brand, on time.

See the system

Built for

  • For loan officersYour personal brand, automated
  • For marketing teamsScale without burnout
  • For enterprisesComprehensive solutions at scale

Architecture

Four pillars. One voice.

How the system is built, end-to-end. Capture, generate, schedule, publish.

Browse all pillars

Capture

  • TrueTone Voice & ProfileTru interview, voice model, and the 8 traits + 6 layer captured profile

Create & ship

  • Content GenerationDaily seeds, your-own ideas, every channel
  • Social SchedulingMonth/week/list views, 8 platforms, manage connections
  • WebsitesHosted site, full CMS, blog sync, lead capture, calculators

Channels

Five channels. Each one drafted in your voice.

Email, blog, social, video, audiograms. Every channel with the features that make it ship-ready.

Browse all features

Long-form

  • Email GenerationFull builder, preview, export to CRM
  • Blog GenerationFull posts, social tie-in, voice-readback on your site

Short-form

  • Social Media GenerationText only, or image upload + generation
  • Video + TeleprompterSmooth-scroll script, captions, landscape/square/portrait
  • AudiogramsCustom captions, your voice, 5 templates, deploy to scheduler

Why TrueTone

For the work you’re already doing.

Less overwhelm, fewer vendors, marketing that finally sounds like you.

Pricing & plans

Problems we solve

  • Content creation overwhelm
  • Inconsistent branding
  • Marketing without time

Compare

  • TrueTone vs agenciesAn order of magnitude lower cost
  • TrueTone vs generic AIAI that learned you, not the internet
  • TrueTone vs DIYMarketing that runs while you close
Pricing

Learn

How LOs put it to work.

Mortgage marketing essays, scenarios, and help the moment you need it.

Read the blog

Browse

  • BlogMortgage marketing essays
  • Use casesHow LOs run their week
  • What changesBefore / with TrueTone
  • SupportGet help
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01Menu
  • Platform
    • Platform overview
    • For loan officers
    • For marketing teams
    • For enterprises
  • Pillars
    • Pillars overview
    • TrueTone Voice & Profile
    • Content Generation
    • Social Scheduling
    • Websites
  • Features
    • Features overview
    • Email Generation
    • Blog Generation
    • Social Media Generation
    • Video + Teleprompter
    • Audiograms
  • Solutions

    Problems we solve

    • Content creation overwhelm
    • Inconsistent branding
    • Marketing without time

    Compare

    • TrueTone vs agencies
    • TrueTone vs generic AI
    • TrueTone vs DIY
  • Pricing
  • Resources
    • Blog
    • Use cases
    • What changes
    • Support
Log inStart your 7-day trial

The promise

Sound like you.
Ship like a team.

2-5 minutes with Tru. A week of content drafted by Monday morning, every word in your voice.

Start your 7-day trialSee the platform
  • 01Built for mortgage
  • 02Your voice preserved
  • 03Drafts you approve

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Your Voice. Authentically Amplified. The marketing operating system for mortgage professionals.

Audiences

  • Loan officers
  • Marketing teams
  • Enterprises

Platform

  • Overview
  • Pillars
  • Features
  • Pricing
  • Use cases

Resources

  • Blog
  • Support

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Set in Signal & Hind. New Orleans, LA.

Channel 02 · Blog

Long-form,
read in your voice.

Blog posts drafted from your captured Profile, auto-published to your hosted site, and read aloud to visitors in your captured Voice when they tap play. Every long-form piece in your channel also tees up the social scheduler to drive traffic back.

Start your 7-day trialSee all five channels
maya.truetone.ai/blog/refi-vs-recast

From the blog · 5 min read

Refi vs. recast: when each one earns its keep

Maya Patel · NMLS #847291 · Charlotte, NC

Most homeowners default to refinancing when their loan starts feeling heavy. It’s the obvious move. But sometimes the cheaper, cleaner play is a recast — and most people have never heard of it...

Inside the editor

Long-form drafted in voice. SEO baked in.

Tru drafts the post against your Profile. The editor handles structure, internal links, and schema. You approve, the post auto-publishes to your hosted site, and the social scheduler queues teasers to drive traffic.

🔒app.truetone.ai/create/blog/draft-1729
Blog editor

Title

Refi vs. recast: when each one earns its keep

Draft · in voice

Most homeowners default to refinancing when their loan starts feeling heavy. It’s the obvious move. But sometimes the cheaper, cleaner play is a recast (and most people have never heard of it).

A recast keeps your existing rate. You drop a chunk of principal, the lender re-amortizes the loan over the remaining term, and your monthly payment goes down. No closing costs in the four-figures range. No reset of the amortization clock.

Two scenarios where a recast wins: you got a windfall and your current rate is already lower than today’s, or you’re in the back half of the loan and don’t want to restart the interest curve.

Drafting paragraph 4 of 8...

Internal link suggested→ /blog/payment-vs-rate

Voice match

97%In voice

SEO

  • SchemaArticle
  • Word count1,184
  • Internal links3 found
  • Reading time5 min

Distribution

  • Auto-publish to siteon
  • Voice-readback enabledon
  • Social teaser queue4 platforms

Live · simulated blog editor

Auto-publish · readback · scheduler tee-up

What’s in the channel

Six features. One channel.

What you can actually do inside the blog channel — from drafting to readback to driving traffic from your other channels back to the long-form post.

  1. Feature 01

    Long-form drafted in voice

    800–2,000 word posts, drafted against your captured Profile. Reads like you wrote it on a Sunday morning.

  2. Feature 02

    Voice-readback on your site

    Every published post gets a play button. Visitors hear the article in your captured TrueTone Voice.

    The feature most LOs don't know they have.

  3. Feature 03

    Auto-publish to your hosted site

    Approve a draft and it lands on your Sites blog feed instantly. No copy-paste, no re-formatting, no plugin to manage.

  4. Feature 04

    Social teaser queue

    Each blog post tees up auto-drafted teasers across 4 social platforms — driving traffic back to the long-form post on your site.

  5. Feature 05

    SEO baked in

    Schema, internal links, reading time, word count, sitemap entries. Handled. No SEO plugin to install.

  6. Feature 06

    Tru suggests improvements

    Inline suggestions for sharper hooks, cleaner transitions, and stronger CTAs — all matched to your Profile's cadence.

One that shipped

What a Tru-drafted post actually reads like.

A real-feeling published post on Maya’s site. Header, voice-readback button, opening grafs, and the social teaser fan-out from the same draft.

maya.truetone.ai/blog/refi-vs-recast
MP
Maya Patel · Mortgage
AboutLoansCalculatorsPre-qualify

Education · 5 min read · April 18

Refi vs. recast: when each one earns its keep

By Maya Patel · NMLS #847291

Most homeowners default to refinancing when their loan starts feeling heavy. It’s the obvious move. But sometimes the cheaper, cleaner play is a recast — and most people have never heard of it.

A recast keeps your existing rate. You drop a chunk of principal, the lender re-amortizes the loan over the remaining term, and your monthly payment goes down. No closing costs in the four-figures range. No reset of the amortization clock.

Two scenarios where a recast wins: you got a windfall and your current rate is already lower than today’s, or you’re in the back half of the loan and don’t want to restart the interest curve.

Refis still win in the cases you’d expect — when today’s rate is meaningfully lower than yours, or when you need to pull cash. But if your rate is already in good shape, a recast does the math for you without resetting the clock.

Continue reading on the site →

The post is drafted in Maya’s captured Profile, lives on her hosted site, and a visitor pressing play hears it in her captured Voice. Three TrueTone surfaces — Profile, Voice, Sites — meeting on one URL.

How blog connects to the system

One channel. Three handoffs.

The blog channel is where multiple TrueTone pillars meet on one URL: Profile drafts it, Voice reads it back, Sites hosts it, Scheduling drives traffic to it.

Reads from

TrueTone Profile + Voice

Profile drafts the post; Voice powers readback when visitors press play. Two captures meeting on one URL.

See the captures

Publishes to

Your hosted site

Approve a draft and it lands on the Sites pillar's blog feed instantly. No copy-paste, no plugin to manage.

Inside the Sites pillar

Drives traffic from

Social Scheduling

Each post auto-tees-up teasers across 4 social platforms. The Scheduling pillar handles the cadence and the deploy.

How scheduling works

Built by mortgage marketers

We built this because we lived it.

30+ years of combined leadership running marketing inside top mortgage shops. We watched every loan officer end up sounding like every other loan officer. So we fixed it.

Marketing leadership at

  • Movement Mortgage
  • Atlantic Bay Mortgage
  • Atlantic Coast Mortgage
  • Southern Trust Mortgage
  • Nationwide Mortgage Bankers
“Your voice is the only thing AI can’t fake. We made sure it doesn’t have to.”
From the founders
Jarrett Stanley, Co-founder & CEO
01

Jarrett Stanley

Co-founder & CEO

View profile↗
Corey Shelton, Co-founder & CTO
02

Corey Shelton

Co-founder & CTO

View profile↗