The promise
2-5 minutes with Tru. A week of content drafted by Monday morning, every word in your voice.
Channel 01 · Email
Past-client nurture, prospect drips, rate-lock alerts. Tru drafts every send against your captured TrueTone Profile. Build inside the app, preview before send, export the HTML to any CRM.
Email queue · Maya Patel
Drafting now
FTHB drip · Day 3 of 7
FTHB drip · Day 3 of 7
47 recipients · educational
Past-client nurture · Q4 check-in
184 recipients · seasonal
Rate-lock alert · 30-yr fixed dipped
Triggered · 12 active leads
Refi opportunity · clients above 7%
62 recipients · targeted
Welcome series · new lead from site
Auto · runs on lead capture
5 emails · drafted in voice · ready to ship
Inside the builder
Open a draft, see Tru’s output already in voice, tweak any block in the inline builder, preview the rendered email, then ship or export the HTML.
Subject
The window keeps shrinking. Here’s what that means for your buyers.
Maya Patel · Mortgage
The Fed held rates again this week. That’s the third hold in a row.
For buyers waiting for cuts before they pull the trigger, the window doesn’t open back up because you waited longer. If their payment fits today, today’s the conversation.
— Maya
Drafting paragraph 4 of 5...
Live · simulated email builder
Drafted in your voice
What’s in the channel
What you can actually do inside the email channel — from drafting to sending to handing the rendered HTML to any CRM you already pay for.
Hero, body, cards, CTAs, footers — every block customizable inline. Drag to reorder. No code.
Tru drafts every email against your captured TrueTone Profile. Cadence, vocabulary, sign-off — all yours.
See exactly how the email renders in major clients before it lands in any inbox. Mobile + desktop.
Push the rendered HTML to Surefire, Total Expert, Salesforce, HubSpot, Encompass, or paste it anywhere.
1, 3, 5, 7-day cadences. Triggered sends on rate moves, lead capture, or anniversary dates.
Nothing ships until you sign off. Approval queue is part of the same surface — one click ships, one click sends back.
One that shipped
A real-feeling rate-alert email drafted against a Charlotte LO’s captured Profile. Subject line, body, CTA — all in voice.
Maya Patel
maya@truetone.ai · 9:14 AM
The window keeps shrinking. Here’s what that means for your weekend.
Hey there,
The Fed held rates again this week. Third hold in a row.
Most of the headlines are about what the Fed didn’t do. The part most people miss: a hold isn’t a signal. It’s a pause.
For buyers waiting for cuts before they pull the trigger, the window keeps shrinking. The window doesn’t open back up because you waited longer.
If your payment fits today, today’s the conversation.
Reply “scenarios” and I’ll send three side-by-side payment options based on what you shared on our last call. No pitch, no follow-up spam — just the math.
— Maya
Maya Patel · NMLS #847291 · Charlotte, NC
Cadence, rate philosophy, pronoun pattern, CTA framing — all four traceable to the captured Profile. Maya didn’t write this email. Tru did. But it sounds like her, because it reads from her.
How email connects to the system
The email channel doesn’t live alone. It reads from your Profile, runs in the same approval queue as your other channels, and exports to any CRM that takes HTML.
Reads from
Pulls cadence, rate philosophy, pronoun patterns, and the rest of the 8 core traits from your captured Profile.
See the ProfileApproves through
Your email drafts share the same approval queue as blog, social, video, and audiogram drafts. One screen.
How content worksExports to
Render the email, copy the HTML, paste into Surefire, Total Expert, Salesforce, HubSpot, Encompass — wherever you already send from.
All five channelsBuilt by mortgage marketers
30+ years of combined leadership running marketing inside top mortgage shops. We watched every loan officer end up sounding like every other loan officer. So we fixed it.
Marketing leadership at
“Your voice is the only thing AI can’t fake. We made sure it doesn’t have to.”
