Overview

The whole system, one voice.

Capture who you are, then create on every channel, on-brand, on time.

See the system

Built for

  • For loan officersYour personal brand, automated
  • For marketing teamsScale without burnout
  • For enterprisesComprehensive solutions at scale

Architecture

Four pillars. One voice.

How the system is built, end-to-end. Capture, generate, schedule, publish.

Browse all pillars

Capture

  • TrueTone Voice & ProfileTru interview, voice model, and the 8 traits + 6 layer captured profile

Create & ship

  • Content GenerationDaily seeds, your-own ideas, every channel
  • Social SchedulingMonth/week/list views, 8 platforms, manage connections
  • WebsitesHosted site, full CMS, blog sync, lead capture, calculators

Channels

Five channels. Each one drafted in your voice.

Email, blog, social, video, audiograms. Every channel with the features that make it ship-ready.

Long-form

  • Email GenerationFull builder, preview, export to CRM
  • Blog GenerationFull posts, social tie-in, voice-readback on your site

Short-form

  • Social Media GenerationText only, or image upload + generation
  • Video + TeleprompterSmooth-scroll script, captions, landscape/square/portrait
  • AudiogramsCustom captions, your voice, 5 templates, deploy to scheduler

Why TrueTone

For the work you’re already doing.

Less overwhelm, fewer vendors, marketing that finally sounds like you.

Pricing & plans

Problems we solve

  • Content creation overwhelm
  • Marketing without time

Compare

  • TrueTone vs agenciesAn order of magnitude lower cost
  • TrueTone vs generic AIAI that learned you, not the internet
  • TrueTone vs DIYMarketing that runs while you close
Pricing

Learn

How LOs put it to work.

Mortgage marketing essays, scenarios, and help the moment you need it.

Read the blog

Browse

  • BlogMortgage marketing essays
  • SupportGet help
Log inStart trial
  • Platform
    • Platform overview
    • For loan officers
    • For marketing teams
    • For enterprises
  • Pillars
    • Pillars overview
    • TrueTone Voice & Profile
    • Content Generation
    • Social Scheduling
    • Websites
  • Features
    • Email Generation
    • Blog Generation
    • Social Media Generation
    • Video + Teleprompter
    • Audiograms
  • Solutions

    Problems we solve

    • Content creation overwhelm
    • Marketing without time

    Compare

    • TrueTone vs agencies
    • TrueTone vs generic AI
    • TrueTone vs DIY
  • Pricing
  • Resources
    • Blog
    • Support
Log inStart your 7-day trial

The promise

Sound like you.
Ship like a team.

TrueTone is the marketing operating system that learns your voice and the topics worth posting, in minutes. From there, every blog, email, social post, video, and audiogram lands in your voice.

Start your 7-day trialSee the platform

Site footer

Your Voice. Authentically Amplified. The marketing operating system for mortgage professionals.

Audiences

  • Loan officers
  • Marketing teams
  • Enterprises

Platform

  • Overview
  • Pillars
  • Features
  • Pricing

Resources

  • Blog
  • Support

Company

  • About
  • Contact
  • Join the waitlist

©2026 True Tone AI, Inc.

  • Privacy
  • Terms

Pricing

One subscription. The whole stack.

Your profile, your content, your scheduling, and your site bill as one line. Generate across every format from one monthly credit pool, no per-word charges and no vendor math. Start with a 7-day trial.

Start your 7-day trial

Plans

One plan for one creator. A pool for the whole team.

A solo loan officer runs the entire stack on one subscription. Lenders and brokerages get a shared credit pool across creator seats, with admin controls and team workflows priced to the team.

Individual

Start here

The solo loan officer stack. Profile, content, scheduling, and your site, run from one subscription.

$199/mo
Start your 7-day trial
  • Content generation across every format: email, blog, social post, AI seed, audiogram, video script, rendered video
  • 300 AI credits a month, included
  • Customized TrueTone Profile
  • Website features: theme, pages, blog, reviews, team, analytics
  • Media library: uploads, reusable assets, generated creative
  • Contact management and scheduling
  • Integrations with your connected workflow tools where enabled
  • Self-serve billing, plan management, and support
  • Manual workflow actions are always free

Enterprise

Custom

Lenders, brokerages, and IMBs running a team under one brand, with shared governance and an org credit pool sized to creator seats.

Custom
Contact sales
  • Everything in Individual, per creator seat
  • Shared org credit pool, default 300 credits a month per creator seat
  • Creator seats that generate content, plus admin-only management seats
  • Org-level team management: users, roles, permissions
  • Content governance: review, approval, publishing, shared visibility
  • Brand consistency: shared brand and voice across creators
  • Usage visibility: credit usage and generation activity reporting
  • Higher-touch onboarding, support, and rollout guidance
  • Dedicated Customer Service Manager

The credit system

Less Credit Math. More Content Generated.

Every finished output has one bundled credit cost. Your 300 monthly credits cover blogs, emails, social posts, video scripts, audiograms, and AI-assisted seeds from the same pool. 300 credits is a serious monthly production budget, not a sample pack. Need more? Add-ons and custom pools are available depending on your plan.

Credit menu

Per finished output

  • 01Email2cr
  • 02Blog6cr
  • 03Video script6cr
  • 04Social post10cr
  • 05AI seed10cr
  • 06Audiogram15cr
  • 07Rendered video20cr

The outcome

What kind of brand will you build?

Three loan officers, the same 300 credits, three completely different growth engines. These are just examples. Spend your credits on whatever you want to build.

Always-on across every feed

The Social Specialist

Tuned for short-form volume: a steady stream of social posts, audiograms, and one hero video a month.

  • 19Emails38 cr
  • 2Blogs12 cr
  • 5Video scripts30 cr
  • 12Social posts120 cr
  • 2AI seeds20 cr
  • 4Audiograms60 cr
  • 1Rendered video20 cr

Monthly total

300cr

Before you start

Questions, answered straight.

The five we hear most. If yours is not here, talk to us.

Built by mortgage marketers

We built this because we lived it.

30+ years of combined leadership running marketing inside top mortgage brands. We watched loan officers struggle to make content, marketing teams fail to keep up with demand, and brand messaging dilute into an afterthought. So we decided to fix it.

Marketing leadership at

  • Movement Mortgage
  • Atlantic Bay Mortgage
  • Atlantic Coast Mortgage
  • Southern Trust Mortgage
  • Nationwide Mortgage Bankers
“Your voice is the asset, not something to replace. We put jet fuel behind it.”
From the founders
Jarrett Stanley, Co-founder & CEO
01

Jarrett Stanley

Co-founder & CEO

View profile↗
Corey Shelton, Co-founder & CTO
02

Corey Shelton

Co-founder & CTO

View profile↗