Overview

The whole system, one voice.

Capture who you are, then create on every channel, on-brand, on time.

See the system

Built for

  • For loan officersYour personal brand, automated
  • For marketing teamsScale without burnout
  • For enterprisesComprehensive solutions at scale

Architecture

Four pillars. One voice.

How the system is built, end-to-end. Capture, generate, schedule, publish.

Browse all pillars

Capture

  • TrueTone Voice & ProfileTru interview, voice model, and the 8 traits + 6 layer captured profile

Create & ship

  • Content GenerationDaily seeds, your-own ideas, every channel
  • Social SchedulingMonth/week/list views, 8 platforms, manage connections
  • WebsitesHosted site, full CMS, blog sync, lead capture, calculators

Channels

Five channels. Each one drafted in your voice.

Email, blog, social, video, audiograms. Every channel with the features that make it ship-ready.

Long-form

  • Email GenerationFull builder, preview, export to CRM
  • Blog GenerationFull posts, social tie-in, voice-readback on your site

Short-form

  • Social Media GenerationText only, or image upload + generation
  • Video + TeleprompterSmooth-scroll script, captions, landscape/square/portrait
  • AudiogramsCustom captions, your voice, 5 templates, deploy to scheduler

Why TrueTone

For the work you’re already doing.

Less overwhelm, fewer vendors, marketing that finally sounds like you.

Pricing & plans

Problems we solve

  • Content creation overwhelm
  • Marketing without time

Compare

  • TrueTone vs agenciesAn order of magnitude lower cost
  • TrueTone vs generic AIAI that learned you, not the internet
  • TrueTone vs DIYMarketing that runs while you close
Pricing

Learn

How LOs put it to work.

Mortgage marketing essays, scenarios, and help the moment you need it.

Read the blog

Browse

  • BlogMortgage marketing essays
  • ContactTalk to a real person
Log inStart trial
  • Platform
    • Platform overview
    • For loan officers
    • For marketing teams
    • For enterprises
  • Pillars
    • Pillars overview
    • TrueTone Voice & Profile
    • Content Generation
    • Social Scheduling
    • Websites
  • Features
    • Email Generation
    • Blog Generation
    • Social Media Generation
    • Video + Teleprompter
    • Audiograms
  • Solutions

    Problems we solve

    • Content creation overwhelm
    • Marketing without time

    Compare

    • TrueTone vs agencies
    • TrueTone vs generic AI
    • TrueTone vs DIY
  • Pricing
  • Resources
    • Blog
    • Contact
Log inStart your 7-day trial
TrueTone AI

The promise

Sound like you.
Ship like a team.

TrueTone is the marketing operating system that learns your voice and the topics worth posting, in minutes. From there, every blog, email, social post, video, and audiogram lands in your voice.

Start your 7-day trialSee the platform

Site footer

Your Voice. Authentically Amplified. The marketing operating system for mortgage professionals.

Audiences

  • Loan officers
  • Marketing teams
  • Enterprises

Platform

  • Overview
  • Pillars
  • Features
  • Pricing

Resources

  • Blog
  • Contact

Company

  • About
  • Enterprise Waitlist

©2026 TrueTone AI, Inc.

  • Privacy
  • Terms

Pillar 04 · Websites

Great contentdeserves aworld-class website.

Every TrueTone AI user gets an incredible website built for their industry. Manage everything from the theme, font, color, and every word on every page. One click to publish your TrueTone Blogs and have content read back to your visitors in your voice.

Start your 7-day trial

jarrettstanley.com

Live site

An example TrueTone-built mortgage website with branded hero, services, calculators, and blog feed.
A world-class mortgage siteTheme · fonts · copy · calculators · blog

CMS to live site

Edit your site, approve your posts, publish from one system.

You get a real Website Content editor for pages and sections, and a blog feed that pulls posts you've already approved in TrueTone, all in your TrueTone Profile voice.

hub.truetone.ai/website/content

Live UI

TrueTone Website Content editor with page structure, editable section fields, and visibility controls.
Website Content editorSection editing · visibility · defaults

Blogs

Every post publishes itself.

Approve a draft inside TrueTone and one click sends it to your site, styled and indexed. Every post arrives with a play button that reads the article aloud in your own voice.

jarrettstanley.com/blog

Live site

A blog post published on a TrueTone-built mortgage website with author, date, read time, and audio playback.
A published blog postAuthor · date · read time · audio narration

Hear it in your voice

0:00 / 0:00

How to Get Pre-Approved for a Mortgage

“So, you're thinking about buying a home? Before you fall in love with that perfect house, you really want a pre-approval letter in hand. It shows sellers you're serious and helps you know exactly how much you can afford.”

Voice sample · rendered in a TrueTone Voice

One click to deploy

Approve in TrueTone. The post lands on your site with the right styling, the right metadata, and an audio version in your TrueTone Voice ready to play.

Lead capture · Pre-qualification

Real leads, ready for your CRM.

Every visitor gets a guided pre-qualification flow built for purchase, refinance, and HELOC paths. Contact details land in your TrueTone dashboard, ready to push to your CRM.

jarrettstanley.truesite.ai/apply/purchase

Live demo

Let's find your dream home.

We only ask for essential info.

Pre-qualification flowTry it. The same flow runs on your site.

Calculators

Four calculators built like an LO would build them.

Borrowers come to your site for real numbers. They get them. Purchase, refinance, affordability, and rent-vs-buy, all running on the math you would quote from your desk.

  1. 01

    Purchase

    Estimate the monthly payment behind a purchase price, then pressure-test the result against cash to close, mortgage insurance, property taxes, and budget comfort.

    Most calculators show P&I and stop. Yours rolls in PMI, taxes, insurance, HOA, and extra payments.

  2. 02

    Affordability

    Turn income, debts, down payment, and housing-cost assumptions into a defensible home-price range before the conversation becomes a pre-approval.

    Real DTI math at 28% / 36%. The same numbers an underwriter would run.

  3. 03

    Refinance

    Compare a current mortgage against a possible refinance: payment change, estimated closing costs, break-even timing, and total interest tradeoffs.

    Break-even months in seconds, not in a borrower's head or a back-of-napkin sketch.

  4. 04

    Rent vs Buy

    Compare renting and buying over time with the assumptions that matter: payment, rent growth, ownership costs, appreciation, transaction costs, and time horizon.

    Long-horizon math your borrower has not seen on any bank-website widget.

Try the affordability calc

Live, the way it ships on your site. Type a number, watch the result move.

jarrettstanley.truesite.ai/calculators/affordability

Live demo

Plan Ahead

Home Affordability Calculator

Find out how much home you can afford based on your income, or calculate the payment for a specific home price.

Your Finances

$
$

Loan Assumptions

%
years
%

Estimated Costs

%
%
$

Comfortable

(33.9% DTI)

You have room in your budget for savings and unexpected expenses.

Maximum Home Price
$341,000

Monthly Payment

$0

Loan Amount

$0

Debt-to-Income Analysis

Front-End DTI27.9%
limit: 28%
Back-End DTI33.9%
limit: 36%

Front-end DTI is housing payment / income.Back-end DTI includes all debts. Lenders typically want front-end below 28% and back-end below 36%.

Payment Breakdown

Principal & Interest
$0
Property Tax
$0
Insurance
$0
HOA Dues
$0
Total$0
Principal & Interest
Property Tax
Insurance
HOA Dues

Summary

Based on your income of $100,000 and monthly debts of $500, you can afford a home up to $341,000.

Based on conventional loan guidelines with 28% front-end and 36% back-end DTI limits.

Affordability calculatorSame engine that ships on your TrueTone site.

Built by mortgage marketers

We built this because we lived it.

30+ years of combined leadership running marketing inside top mortgage brands. We watched loan officers struggle to make content, marketing teams fail to keep up with demand, and brand messaging dilute into an afterthought. So we decided to fix it.

“Your voice is the asset, not something to replace. We put jet fuel behind it.”
From the founders
Jarrett Stanley, Co-founder & CEO
01

Jarrett Stanley

Co-founder & CEO

View profile↗
Corey Shelton, Co-founder & CTO
02

Corey Shelton

Co-founder & CTO

View profile↗