The promise
2-5 minutes with Tru. A week of content drafted by Monday morning, every word in your voice.
Pillar 01 · Capture
Tru runs a 2-5 minute conversational interview. What comes out: your TrueTone Voice (the voice model used for audio anywhere in the system) and your TrueTone Profile (8 named traits structured across 6 captured layers — the source of truth every word the system writes reads from).
Tru session · in progress
Capturing both, in parallel
Tru is speaking
TrueTone Voice
0%
Voice model · cadence, pitch, timbre
TrueTone Profile
0%
8 named traits · 6 captured layers
Your trusted AI onboarding guide
Tru is the AI interviewer who runs your TrueTone capture. Not a form. Not a wall of text to read. A 2-5 minute conversation that learns who you are — personally and professionally — so every draft sounds like you wrote it yourself.
Walk me through who you are — personally and professionally.
The session
Open the app, hit start, talk to Tru. Tru asks open-ended questions about how you work and how you talk. Your answers are captured live, the transcript on the left, the captured Profile on the right.
Tru, asking
What comes out
The Tru session produces two distinct artifacts. They travel separately through the rest of the system because they do different jobs.
Capture 01 · Audio
TrueTone Voice
The audio model.
Captured during the interview. Powers the audio anywhere your captured voice needs to come back — audiograms, blog readback on your site, future video voice clone.
Used for
Capture 02 · Text
TrueTone Profile
The personality + content model.
Eight named traits anchor the Profile. Six captured layers (personality, communication style, speech patterns, professional indicators, content preferences, and unique voice markers) add the nuance. Together they drive every word the system writes for you across all five channels.
The 8 core traits
The Voice carries how you sound. The Profile carries how you think and what you say.
What gets captured
The Profile is a structured model, not a flat field list. Eight named traits anchor it; six captured layers wrap those traits with the nuance the system needs to write like you.
The 8 anchors
Named flat traits · always captured
The 6 layers around them
A Big-5 framework scored from your interview answers, plus your stated strengths.
How you address the reader, how warm you stay, how directly you push.
Pacing, pauses, vocal energy — the cadence underneath what you say.
How you build trust, how you demonstrate expertise, how you lead a conversation.
What channels you default to, what audience you write for, what techniques engage them.
The phrases nobody else uses the way you do — the fingerprint that makes a draft unmistakably yours.
Each trait, captured
Names tell you the dimensions. Captures tell you what's actually inside them, the words you reach for, the words you avoid, the move you make at the end of every post. Here's what eight traits look like fully captured.
The overall character of how you communicate — warm, direct, dry, energetic, restrained.
Captured
“Warm and direct. Doesn't hedge. Sounds like a friend who happens to know mortgages.”
Where you sit on the casual-to-buttoned-up spectrum, and when you switch.
Captured
“Professional but not stiff. First-name basis with everyone. No 'utilize' or 'leverage.'”
Whether you lean dry, warm, self-deprecating, or deadpan — and how often you reach for it.
Captured
“One light touch per piece. Dry. Never at the client's expense.”
How freely you show feeling in writing — from reserved to openly enthusiastic.
Captured
“Restrained on hype, generous on care. Genuinely excited about first-time buyers.”
How deep you go on specifics — whether you over-explain, under-explain, or hit the middle.
Captured
“Detailed enough to be trusted, brief enough to be read. Always shows three scenarios.”
The words you actually use — your default phrases, the jargon you avoid, the metaphors you reach for.
Captured
“'Snapshot, not a sentence.' 'Window keeps shrinking.' Avoids 'pre-approved' on first contact.”
How long your natural pieces run — the rhythm and density of your writing.
Captured
“Punchy. Short setup, short punchline, then one longer sentence to bring it home.”
How you invite a response — the kind of CTA you actually use, the way you open a door.
Captured
“Specific reply word ('reply scenarios'). Never 'DM me' or 'let's connect.' Earns the next step.”
Where your Voice shows up
Three places the captured TrueTone Voice surfaces in the system. The Voice does the audio work; the Profile does the writing — they meet on each of these surfaces.
“Rates are a snapshot, not a sentence. Lock when the payment fits, not when the headline says to.”
Pull a passage from your blog or email; the audiogram renders the audio in your captured TrueTone Voice and adds captions automatically.
Surface · Audiogram
maya.truetone.ai/blog
Refi vs. recast: when each one earns its keep
5 min read · Maya Patel
Every blog post on your hosted site gets a 'Read this in [your name]'s voice' button. One tap, your captured Voice reads the article aloud.
Surface · Blog readback
Captions · auto-generated
A future capability inside the Video pillar — generate voice-over for short-form video using your captured Voice, no recording required for stock footage workflows.
Surface · Video clone
Same prompt, two very different results
Same prompt fed to a generic AI vs. fed through your captured TrueTone Profile. The Profile is the difference between content that could be anyone’s and content that couldn’t be anyone else’s.
“Write a LinkedIn post about the Fed holding rates this week.”
Generic AI
No Profile🚨 BIG NEWS! 🚨 The Federal Reserve has decided to HOLD interest rates steady this week! What does this mean for YOU as a homebuyer? In this rapidly changing market, it's more important than ever to leverage every advantage! Don't let this opportunity slip through your fingers! 🏠💰 Let's connect! 👇
The tells
Profile-driven · Maya Patel
With ProfileThe Fed held rates this week. Here's the part most people miss: a hold isn't a signal. It's a pause. For buyers waiting for cuts before they pull the trigger, this is the third hold in a row. The window keeps shrinking. The window doesn't open back up because you waited longer. If your payment fits today, lock today. Three scenarios sent to anyone who replies "scenarios."
The signatures
Built by mortgage marketers
30+ years of combined leadership running marketing inside top mortgage shops. We watched every loan officer end up sounding like every other loan officer. So we fixed it.
Marketing leadership at
“Your voice is the only thing AI can’t fake. We made sure it doesn’t have to.”
