The promise
2-5 minutes with Tru. A week of content drafted by Monday morning, every word in your voice.
The Pillars · Overview
Capture who you are, then create on every channel, on-brand, on time. Four pillars. Five channels. One captured profile underneath them all.
Five channels, plus your site
Blog
67% · drafted in your voice
Tue 9:00a · drafted in your voice
Social
8 platforms · awaiting your approval
Video
Script ready · teleprompter on standby
Audiogram
Rendering · 1m left
Site
Hosted · CMS-managed · auto-blog feed
The principle
Tru interviews you once. The captured profile is the source every channel reads from. Nothing TrueTone drafts runs against a generic model of a mortgage professional. It runs against the specific model of you.
01 · Capture
~2-5 min, once
A guided session with Tru.
Cadence, vocabulary, register, expertise, market, clientele, partners. Captured into a multi-layer model of how you actually speak.
02 · Run
Every channel, forever
One Profile, every channel.
Every blog, email, social post, video script, and audiogram reads from the same captured source. Your hosted site auto-publishes the blog feed from the same queue.
Generic AI waits for a prompt every time and has no context about you. TrueTone gets to know you up front, so every draft starts knowing who’s writing it.
The Four TrueTone Pillars
Every channel in TrueTone is downstream of the captured profile. Pick a pillar to see how it works end-to-end.
Capture
A guided session with Tru, our voice interviewer. We capture two things: your TrueTone Voice (the voice model used for generations later) and your TrueTone Profile (8 named traits structured across 6 captured layers).
Generate
Make content for 5 key channels from your one TrueTone Profile. Blog posts, emails, social captions, video scripts (with a built-in teleprompter for YouTube / Instagram / TikTok captures), and audiograms — every one drafted in your TrueTone voice and recognizable as you.
Distribute
Eight social platforms wired straight in. Generate, record video with the built-in teleprompter, auto-caption, and schedule — all from the same screen. No exports to a third-party scheduler.
Site
Your hosted mortgage site, included. Edit any page through the built-in CMS, or start from a brokerage-approved template. Custom subdomain, payment calculators, a pre-qualify form for purchase / refi / HELOC leads you can push to your CRM, and a blog feed that auto-publishes from your TrueTone scheduler.
What’s a pillar
A pillar is a core area of the product, not a separate tool. TrueTone’s four are Profile (your captured voice), Content (every draft, every channel), Scheduling (publish across eight platforms), and Sites (your hosted mortgage site). Same captured voice driving all four. Pick a tab to see each one inside the app.
Live · simulated product surface
Same profile · all four
How they connect
A single content piece starts as a draft from your captured voice, gets your sign-off, ships across every channel, and the leads it earns are ready to push to your CRM. Every stage runs inside the same product — from the first word in your voice to the next lead in your inbox.
Profile
Your captured voice
8 traits + 6 layers
Generate
Drafted in your voice
5 channels
Approve
You sign off, every piece
1 click
Schedule
Queued for your cadence
8 platforms
Publish
Posts + auto-blog feed
0 copy-paste
Push
Send leads to your CRM
Your CRM, your terms
Six stages · One product · Zero exports
The negative space
The alternative to TrueTone is four separate subscriptions held together with copy-paste, exports, and a content calendar in Notion. Here’s what TrueTone replaces, by category.
An AI content tool sitting next to a scheduler
Two open tabs, two subscriptions, two voices. Every draft starts in one app and ends with a copy-paste into another that has no idea what you wrote.
A scheduler waiting on copy you wrote somewhere else
The calendar is empty until you fill it by hand. Eight platforms, eight character limits, eight midnight copy-paste sessions every week.
A site builder you update by hand every month
Pretty templates, every page edit by hand. New blog post means open the editor, reformat, paste, publish. The site never matches the rest of your marketing.
A separate video tool with no teleprompter or auto-captions
Record on your phone, upload to a captioning tool, export to a scheduler. Three tools to ship a single 60-second clip — and none of them know your voice.
An audiogram tool that can't read your blog
Paste your text, pick a stock voice, hope the captions land. The audiogram tool doesn't know your blog post, your captured voice, or your brand styles.
The alternative
Without TrueTone AI, you need to buy 5 tools and glue them together yourself.
TrueTone is one product. The same captured profile drafts your content, your scheduler ships it across every channel, and the leads it earns are ready to push to your CRM. No copy-paste. No excuses.
Built by mortgage marketers
30+ years of combined leadership running marketing inside top mortgage shops. We watched every loan officer end up sounding like every other loan officer. So we fixed it.
Marketing leadership at
“Your voice is the only thing AI can’t fake. We made sure it doesn’t have to.”
