Use cases
How mortgage professionals run their week with TrueTone.
Six concrete scenarios from solo loan officers, brokerage owners, and lender marketing directors. Each one ships in minutes, not hours. Customer playbooks and step-by-step walkthroughs land here as we ship them.
Solo loan officer
The Friday afternoon weekly batch
Pipeline calls done. Forty-five minutes before pickup. Open Seeds, pick three topics, generate a week of social, queue an audiogram from a Wednesday voice memo, send a market-update email. Close the laptop.
Brokerage owner
Onboarding twenty LOs in thirty days
Set the brokerage brand once. Submit ten brokerage-specific Seeds. Each LO completes their voice interview with Tru, 2-5 minutes per seat. Every LO produces on-brand, voice-distinct content from week one.
Lender marketing director
Fifty LOs. Fifty voices. One brand. One campaign.
Q3 refi-rate-cut campaign. Build a campaign-specific Seed pack, push to all LOs through org admin, review the org-wide content library, schedule across eight platforms per LO, track activation and performance.
Solo loan officer
The past-client newsletter that takes twenty minutes
Import past clients via CSV. Generate a market-update email, subject and body in your voice. Drop into the Email Builder, pick the Market Update template, drop in merge fields, schedule for Tuesday morning.
Solo loan officer (and your podcast)
One podcast episode, six pieces of social
Upload a thirty-second podcast clip. Generate an audiogram with auto-captions, your voice clone, and brand colors locked in. Pick a visualizer, music track, render. Schedule across LinkedIn, Instagram, TikTok, Threads.
Trial activation
First post in thirty minutes
Sign up. Onboarding takes ninety seconds. The voice interview with Tru takes 2-5 minutes. Lands on the dashboard with Seeds and the mortgage news feed visible. Pick a Seed, generate a social post, read it. Activation moment achieved.
Run one of these in the trial.
Pick a playbook. Run it. See if it sounds like you.