Overview

The whole system, one voice.

Capture who you are, then create on every channel, on-brand, on time.

See the system

Built for

  • For loan officersYour personal brand, automated
  • For marketing teamsScale without burnout
  • For enterprisesComprehensive solutions at scale

Architecture

Four pillars. One voice.

How the system is built, end-to-end. Capture, generate, schedule, publish.

Browse all pillars

Capture

  • TrueTone Voice & ProfileTru interview, voice model, and the 8 traits + 6 layer captured profile

Create & ship

  • Content GenerationDaily seeds, your-own ideas, every channel
  • Social SchedulingMonth/week/list views, 8 platforms, manage connections
  • WebsitesHosted site, full CMS, blog sync, lead capture, calculators

Channels

Five channels. Each one drafted in your voice.

Email, blog, social, video, audiograms. Every channel with the features that make it ship-ready.

Long-form

  • Email GenerationFull builder, preview, export to CRM
  • Blog GenerationFull posts, social tie-in, voice-readback on your site

Short-form

  • Social Media GenerationText only, or image upload + generation
  • Video + TeleprompterSmooth-scroll script, captions, landscape/square/portrait
  • AudiogramsCustom captions, your voice, 5 templates, deploy to scheduler

Why TrueTone

For the work you’re already doing.

Less overwhelm, fewer vendors, marketing that finally sounds like you.

Pricing & plans

Problems we solve

  • Content creation overwhelm
  • Marketing without time

Compare

  • TrueTone vs agenciesAn order of magnitude lower cost
  • TrueTone vs generic AIAI that learned you, not the internet
  • TrueTone vs DIYMarketing that runs while you close
Pricing

Learn

How LOs put it to work.

Mortgage marketing essays, scenarios, and help the moment you need it.

Read the blog

Browse

  • BlogMortgage marketing essays
  • SupportGet help
Log inStart trial
  • Platform
    • Platform overview
    • For loan officers
    • For marketing teams
    • For enterprises
  • Pillars
    • Pillars overview
    • TrueTone Voice & Profile
    • Content Generation
    • Social Scheduling
    • Websites
  • Features
    • Email Generation
    • Blog Generation
    • Social Media Generation
    • Video + Teleprompter
    • Audiograms
  • Solutions

    Problems we solve

    • Content creation overwhelm
    • Marketing without time

    Compare

    • TrueTone vs agencies
    • TrueTone vs generic AI
    • TrueTone vs DIY
  • Pricing
  • Resources
    • Blog
    • Support
Log inStart your 7-day trial

The promise

Sound like you.
Ship like a team.

TrueTone is the marketing operating system that learns your voice and the topics worth posting, in minutes. From there, every blog, email, social post, video, and audiogram lands in your voice.

Start your 7-day trialSee the platform

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Your Voice. Authentically Amplified. The marketing operating system for mortgage professionals.

Audiences

  • Loan officers
  • Marketing teams
  • Enterprises

Platform

  • Overview
  • Pillars
  • Features
  • Pricing

Resources

  • Blog
  • Support

Company

  • About
  • Contact
  • Join the waitlist

©2026 True Tone AI, Inc.

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  • Terms

Book a Demo · 30 minutes

See TrueTone in motion.

Thirty minutes, live with a founder. Watch Tru capture a voice profile in real time, see content drafted across all five channels, and get straight answers to whatever’s on your mind.

Schedule

Pick a time that fits between calls.

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What we’ll cover

  • Tru in real time

    Watch Tru capture a voice profile in 2 to 5 minutes. A multi-layer model of how a real LO actually speaks, distilled into the source of truth every output is generated against.

  • Five channels, one voice

    Blog draft, email, social caption, video script, audiogram. Same captured profile, different channels, all recognizable as the same person.

  • From seed to creation

    Pick a curated mortgage seed (or write one), choose what to generate, watch the creation come together. Three taps in the App.

  • How it scales

    Solo LO subscription vs. enterprise per-LO profiles, organization admin tooling, and the conversation about rolling out to your team.

What you’ll see

2-5 min

With Tru

8 · 6

Traits · captured layers

5

Channels

8

Social platforms

Before your demo

How the platform works→View pricing→Explore all features→

Quick answers

Before you book.

How long is the demo?

Thirty minutes. Long enough to walk through the whole flow, short enough that you can fit it between calls.

Do I need to prepare anything?

No prep. If you have a recent piece of content (a blog, an email, a LinkedIn post) you'd like us to riff on live, bring it. Otherwise we'll use a sample.

Is the demo personalized?

Yes. We tailor every demo to your role, solo loan officer, marketing assistant supporting a team, or enterprise rollout for an IMB or brokerage.

Can my team join?

Absolutely. Team and enterprise demos work better with the right people in the room. Tell us who's coming and we'll calibrate.

Built by mortgage marketers

We built this because we lived it.

30+ years of combined leadership running marketing inside top mortgage brands. We watched loan officers struggle to make content, marketing teams fail to keep up with demand, and brand messaging dilute into an afterthought. So we decided to fix it.

Marketing leadership at

  • Movement Mortgage
  • Atlantic Bay Mortgage
  • Atlantic Coast Mortgage
  • Southern Trust Mortgage
  • Nationwide Mortgage Bankers
“Your voice is the asset, not something to replace. We put jet fuel behind it.”
From the founders
Jarrett Stanley, Co-founder & CEO
01

Jarrett Stanley

Co-founder & CEO

View profile↗
Corey Shelton, Co-founder & CTO
02

Corey Shelton

Co-founder & CTO

View profile↗